Seth Godin my favourite marketing guru talks about “tribes” his latest big idea. What struck me watching this is that truly effective marketing involves leadership. Also that an ethical dimension naturally emerges – “for, not to” marketing, with passionate leadership, creativity and rebelliousness as necessities; and interruption, tradition and command and control leadership being left behind. Music to my ears – and about time!
In spiral dynamics terms this is the emergence of the green meme in business and marketing.
It also dawns on me that I’ve been helping build a tribe for the last few years….more soon. For now, I’ll just say I’m happy to be in Seth’s gang 🙂